Marketing News

Urban Decay Battles Bland Looks with TikToker Ari Kytsya

‘Anti-bland makeup’ channels fluid femininity while encouraging thinking differently.

Author Image

By: Lianna Albrizio

Associate Editor

Urban Decay says it’s doubling down on its legacy of performance-driven, expressive beauty with aim to disrupt the status quo with a new campaign called “Battle the Bland.” To mark a new era, Urban Decay is partnering with Ariel “Ari” Kytsya, an adult content and TikTok creator who leans into self-expression, agency and living life on her own terms. The campaign unveils an “anti-bland broadcast” wherein Ariel interrupts regular programming with a public service announc...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters